Brand identity, packaging design, art direction for Japanese matcha brand which will launch soon in the United States. 

Inspired by the Saiho-ji temple (西芳寺) in Kyoto, Japan, Saihōji matcha is all about bringing that paradise-like bliss from farm to your cup. 

Using only finest quality green tea leaves, there are currently three blends of matcha available. Each of them has different delicate tasting notes. The brand identity conveys this idea by combining different style of 'Chawan' (tea cups) with temple, symbolising with each blend you'll be able to have a glimpse of different paradises.

Saihōji matcha: